AES New York 2019
Product Development Track Event PD03
Wednesday, October 16, 2:30 pm — 3:45 pm (1E09)
Product Development: PD03 - Patents and Product DevelopmentPresenters:
Joseph Reid, Perkins Coie - San Diego, CA, USA
John Strawn, S Systems, Inc. - Larkspur, CA, USA
Babak Tehranchi, Perkins Coie - San Diego, CA, USA
Forewarned is forearmed. How often has a company found itself in a lawsuit regarding patents, a lawsuit that could have been avoided? The best defense is to incorporate intellectual property into every stage of the product development process: market opportunity, your competitors, concept, design, implementation, marketing, release, and protecting your inventiveness. We will cover the basics of patents including what a patent is, how you can get a patent for your work, and what happens in litigation if you are attacked or you need to protect your rights.