Meeting Topic: Production Music, Media and Creative Arts, Entertainment and Media Degree Programs
Speaker Name: Matt Smith, Audio Production Instructor, Milwaukee Area Technical College
Other business or activities at the meeting:
18:00: Intros/New Projects
"Lowdown Sound," "Life in a tree" (Grafton), Michael Mann of Music Mann Studios
Steve Banik, Youtube publishing, Multi-Channel Network, "No Turning Back"
18:15: Old Business: Mr. Philbert's report back from AES NY.
New Business: Possible meetings include Madison Bass Cab maker, Mike Tannin, Dale-Elton John's Piano Tech, Epic, Crane Audio....
Meeting Location: Milwaukee Area Technical College
Matt Smith studied at Full Sail, worked with the Burst Collective (owned by Dan Holtler) & License Lab. Smith is an ASCAP member. He has produced over 1,500 songs. Smith says transitioning from Production Music to teaching Music Production classes is difficult. He says learning a new DAW is useful for developing troubleshooting skills and for understanding the basics of signal flow.
Smith discussed types of music licenses and their benefits and drawbacks, and marketable track formats. Stems are not worth the time, attests Smith, but you may consider having them on hand "just in case."
He says in Production Music, you have 15 seconds to get to the main point of the song. Most songs are retitled after the fact. Inhabit the vibe—recreate it.
His strategy for creating prolificly...just start! Just do it!
20:00 Meeting Adjourned
Written By: Lauren Schmidt