2019 International Conference on Automotive Audio - Keynotes

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The following keynote lectures will be presented:  

Opening Keynote on Sept. 11, 2019: The Holistic User Experience

The user experience (UX) customers expect from their automobile is at a turning point. While in the past, especially horsepower and exterior features dominated the emotional experience of cars, in the future the interaction space in the interior will be the main constituent of the costumer UX.
In order to prevail as a premium brand in this new competitive environment, automotive manufacturers have to offer a holistic and stunning UX in which an impression for all human senses is orchestrated.
Ivo Muth
Audi AG, Vice President User Experience/User Interface
Ivo Muth was born in Heilbronn, Southern Germany. He studied communication electronics and technical cybernetics at Heilbronn and Newcastle University and received his Master of Science degree in signal processing and control in 2000. In 2011, he finished a General Management program at London Business School. He started his career within the Volkswagen Group in 2000, where he worked for four different car brands in China, UK, Italy and Germany. From 2008, he was responsible for electrics/electronics of all production plants and facilities worldwide for Audi AG. In 2012, he was announced as Head of Electrics/Electronics for Bentley Motors Ltd. Since 2017 he is responsible for User Experience/User Interface for all cars in the Audi group.
Keynote on Sept. 12, 2019: Audio engineering in today’s automotive industry: from technical performance to sound quality 

Automotive audio distinguishes from the consumer audio mainly because it is designed up to the listeners ears, with a possible control of any of the vehicle system’s component. In today’s engineering process (Product Lifecycle Management based) automotive systems architects have to ensure the achievement of customers’ expectations through cascading requirements. For this purpose, performances of the vehicle, of the audio system and its components have to be defined consistently, and in relation with the quality of the audio system, as the user perceives it. Such a process becomes much easier when objective metrics related to the sound quality exist. 
After a review of the perceived quality dimensions that we consider to handle the vehicle system design regarding audio issues, some technical (audio) performances can be set-up at the different engineering levels. Nevertheless, sound quality itself remains mostly a subjective matter. New indicators are then proposed to handle some of the sound quality dimensions. In order to be integrated in the engineering process, these indicators may apply to the whole system (including acoustic propagation in the cabin) as well as single electronic/software components.  At the moment, they are limited to monophonic signals and tackle both spectral and dynamic (temporal) effects. After those indicators are defined, the results of their subjective assessment by an expert jury will be presented. 
Laurent Gagliadrini
PSA Peugeot Citroën
Department for Quality and Engineering/
Physical and Functional Architecture Division/
Noise,Vibrations and Harshness
In 1997, Laurent Gagliardini joined the NVH department of PSA Peugeot-Citroen. Through the years, his technical fields cover structural-acoustic coupling at low (FEA), mid and high (SEA) frequencies, vehicle aeroacoustics, stochastic modeling, inverse methods for noise and vibration sources characterization, always mixing experimental and numerical aspects. Since 2015, he is supporting the development of audio equipment and engine sound enhancement systems, providing tools and methodologies for the teams in charge. He has also been in charge of the NVH development of innovative vehicle concepts such as the hybrid air technology (hydraulic hybrid vehicle).
Laurent Gagliardini started his career at CSTB (French research institution for building industry) one of the biggest acoustic lab in Europe, dealing with various field ranging from psycho-socio acoustics, traffic noise, room acoustic, sound insulation, numerical simulation as well as advanced measurement methods. He defended his PhD in acoustics at INSA Lyon with Pr Guyader in 1991 on “Numerical simulation of sound transmission through multiple-walls”.
Since 1987, Laurent has been a lecturer in acoustics in French engineering schools and universities.
Keynote on Sept. 13, 2019: Immersive Audio Listening Experience in Cars – the Future of Music

With the announcement of the 360 Reality Audio initiative from Sony at CES 2019, music listening will soon see its first signs of shift from current 2-channel stereo to truly immersive 3D audio. Immersive audio formats such as MPEG-H that powers 360 Reality Audio, make it possible for artists and music creators to create a 360-degree musical experience by mapping sound sources such as vocals, chorus and instruments with positional information of distance and angle to suit their creative and artistic purpose. When listeners play back the resulting content, they can enjoy a music experience that immerses them in sound from every direction as intended by the content creator.
Being able to listen to the latest 3D audio mixes of the most popular recording artist on mobile devices with headphones, on 3D soundbars in consumers’ homes and now also in cars, will provide audiences with a seamless immersive experience across playback devices and environments.
Having developed and deployed the high-end 3D sound algorithm Symphoria, Fraunhofer IIS has already raised the quality of conventional stereo music played back in cars. With the upcoming availability of immersive music content for in-car environments, thanks to MPEG-H 3D Audio format such as 360 Reality Audio, premium automotive sound systems will soon have access to a premium content source. This will undoubtedly improve the consumer experience of music in cars even further and therefore drive demand for premium sound systems.
Immersive Music listening experience in cars will be on display in the exhibit area during AES 2019 AA.
Dr.-Ing. Bernhard Grill
Fraunhofer IIS, Director with focus on Audio and Media Technologies
Dr.-Ing. Bernhard Grill studied Electrical Engineering at Friedrich-Alexander-University Erlangen-Nuremberg. From 1988 until 1995, he engaged in the development and implementation of audio coding algorithms at Fraunhofer IIS. These include well known formats such as mp3 and AAC. In 2000, Bernhard Grill took over as head of the Audio department at Fraunhofer IIS. In 2016, he was promoted director of Fraunhofer IIS, with focus on the Audio and Media Technologies division, which he also leads. He is now responsible for the successful development and commercial application of new audio and media technologies. The honors and awards Bernhard Grill received include the »German Future Award« of the German President which he and two colleagues got for their work on mp3.



AES - Audio Engineering Society