AES New York 2017
Friday, October 20, 1:30 pm — 3:00 pm
SE10 - Mastering for the New Paradigm: High Resolution Audio, Streaming and High Resolution StreamingPresenters:
Bob Ludwig, Gateway Mastering Studios, Inc. - Portland, ME, USA
Ian Shepherd, Mastering Media Ltd - Huntingdon, Cambridgeshire, UK
This years Platinum Mastering Panel explores the new audio paradigms of high resolution audio and streaming. It is still so new that A&R departments are still screaming for maximum level when, in reality, streaming is starting to pay their bills and the big streaming companies will automatically turn your mastered level down so all music plays at a similar level. More consumers are listening to higher resolution audio than ever and streaming of the highest PCM sampling rates has been working successfully for 10 months now. Mastering engineers need to know about this seismic audio shift and they need to educate their clients, artists and record label associations about this new playing field.
We have 3 distinguished panelists to guide you through the new world order:
Bob Ludwig will speak about mastering high resolution audio and the differences between Mastered for iTunes and full high resolution media, downloads, streaming and of course vinyl.
Bob Stuart, co-founder of MQA will discuss how MQA can offer the highest guaranteed-quality streaming of even 352.8 kHz masters and tell you the basics of how it all works.
Ian Shepherd will discuss the various streaming services, how Loudness Normalization is the new paradigm, and the opportunity it offers mastering engineers.