June Meeting Notice
Immersion Networks Mix3
The Cloud Based Spatial Audio Platform for Creators
Paul Hubert, JJ Johnston, and Jim Rondinelli
AES PNW Section
ZOOM MEETING 6:00PM PDT (UTC -7)
Wednesday, 16 June, 2021
the spatial audio innovators,
are launching a cloud platform that allows anyone to upload tracks and mix
them in a three-dimensional environment. Remarkably intuitive and
by Immersion Networks (mixcubed.com; pronounced
"mixcubed") is the first 3D audio mixing platform available to
everyone--podcasters, content creators, producers, artists, and
engineers--that lets them transform files into lush, intimate,
headphone-ready mixes. These mixes can be appreciated without special
hardware and distributed through streaming services.
The result of years of development, the Immersion Networks Mixtool was originally intended for a high powered studio workstation, but the realization that
people weren't going
into high powered studios anymore led to making a more decentralized offering. Immersion realized that by moving processing
into the cloud, their tool would be accessible to a lot more people at a much lower cost. Not quite as driven by people not going
into the studio, it was more about maximizing the impact of the tools with lower costs for all.
In use, Mixcubed is a cloud-based spatial audio mixer, taking mono (or stereo) stems, uploading them to the cloud and processing them there,
while providing a simplified user interface in a browser window. Based on moving icons representing your tracks around a workspace
with the listener in the center, computation takes place in the cloud, returning a stereo spatialized headphone mix. When the mix
placement is complete (including relative levels, both direct and indirect in the virtual space), pressing the render button renders and returns a high
quality (96/24) stereo file that is compatible with all players and distribution services. Although the target
listener uses headphones, the resulting mixes work remarkably well on loudspeakers.
Mixcubed will be a subscription offering, with additional features (such as motion automation) delivered regularly.
The results are revolutionary.
See for yourself!
A Musical example
is the Founder and President of Immersion Networks. An
inventor and serial entrepreneur, Hubert has devoted his life to reframing
how we listen. He founded Immersion in 2014 to uncover new audio
experiences by developing groundbreaking software and hardware.
Hubert started his career at Apple as a teen, working directly with Steve
Jobs. He eventually helped integrate Macs at Prince's Paisley Park. He then
went on to build his own specialized recording and mastering studio in
Seattle, developing a mastering process specific to radio releases for a
major label client and remastering prized orchestral recordings retrieved
from Soviet vaults.
In 2000, he co-founded Neural Audio, a pioneer in using Artificial
Intelligence in the signal processing of sound. Neural lists ESPN, FOX,
NBC, CBS, Sony, Universal, Warner Bros, THX, Yamaha, Pioneer Electronics,
Ford, Honda, Nissan, Vivendi, Harris and SiriusXM among its partners and
customers in connection with sound for movies, broadcasting applications,
music reproduction and video games.
After selling the company, Hubert devoted himself to 3D visual systems for
several years, before returning to audio. Leveraging the leaps forward in
computing power and AI, he dived into his next project, creating a
purpose-built research facility for spatial audio near Seattle that laid
the foundation for Immersion's spatial audio platform.
James D. (jj) Johnston
is Chief Scientist of Immersion Networks. He has a long and distinguished
career in electrical engineering, audio science, and digital signal processing. His research and product invention spans
hearing and psychoacoustics, perceptual encoding, and spatial audio methodologies.
He was one of the first investigators in the field of perceptual audio
coding, one of the inventors and standardizers of MPEG 1/2 audio Layer 3
and MPEG-2 AAC. Most recently, he has been working in the area of auditory
perception and ways to expand the limited sense of realism available in
standard audio playback for both captured and synthetic performances.
Johnston worked for AT&T Bell Labs and its successor AT&T Labs Research for
two and a half decades. He later worked at Microsoft and then Neural Audio
and its successors before joining Immersion. He is an IEEE Fellow, an AES
Fellow, a NJ Inventor of the Year, an AT&T Technical Medalist and Standards
Awardee, and a co-recipient of the IEEE Donald Fink Paper Award. In 2006,
he received the James L. Flanagan Signal Processing Award from the IEEE
Signal Processing Society, and presented the 2012 Heyser Lecture at the AES
Audio, Radio, Acoustics and Signal Processing: the Way Forward.
In 2021, along with two colleagues, Johnston was awarded the
Industrial Innovation Award
by the Signal Processing Society "for
contributions to the standardization of audio coding technology."
Mr. Johnston received the BSEE and MSEE degrees from Carnegie-Mellon University, Pittsburgh, PA in 1975 and 1976 respectively.
is the COO of Immersion Networks. He knows both the inside of the
recording studio and the content executive suite like the back of his hand.
He knows what makes something sound superb and how to get complex music and
entertainment-related tech products to market.
Thanks to a packed decade of recording, Rondinelli has dozens of
engineering and producer credits to his name, including projects with
Wilco, Weezer, Everclear, The Jayhawks, and Matthew Sweet, among a panoply
of 1990s alt-rock names. He then transitioned to a notable career in music
and music tech, acting as SVP of Business Development at MP3.com, as a
consultant or senior vice president at several major publishers and
financial companies, and then moving to
as Global Head of Licensing
for the streaming music startup.
About Immersion Networks
is a Redmond, WA-based company dedicated to reframing
the human listening experience. Founded by key contributors to the world's
dominant audio formats, the company has developed the world's first
end-to-end platform for the capture, creation, and delivery of
next-generation audio experiences.
THIS EVENT IS FREE, OPEN TO ALL, AND AES MEMBERSHIP IS NOT REQUIRED