AES San Francisco 2012
Broadcast and Streaming Media Session B11
Sunday, October 28, 10:45 am — 12:15 pm (Room 131)
B11 - Listener Fatigue and Retention
Chair:Dave Wilson, CEA - Arlington, VA, USA
Panelists:
Stephen Ambrose, Asius Technologies, LLC - Longmont, CO, USA
J. Todd Baker, DTS, Inc. - Laguna Hills, CA, USA
Sean Olive, Harman International - Northridge, CA, USA
Robert Reams, Streaming Appliances/DSP Concepts - Mill Creek, WA, USA
Bill Sacks, Orban / Optimod Refurbishing - Hollywood, MD, USA
Abstract:
This panel will discuss listener fatigue and its impact on listener retention. While listener fatigue is an issue of interest to broadcasters, it is also an issue of interest to telecommunications service providers, consumer electronics manufacturers, music producers, and others. Fatigued listeners to a broadcast program may tune out, while fatigued listeners to a cell phone conversation may switch to another carrier, and fatigued listeners to a portable media player may purchase another company’s product. The experts on this panel will discuss their research and experiences with listener fatigue and its impact on listener retention.
