The emerging production of 3D audio content results in new challenges regarding the optimization of the production processes for VR/AR applications as well as for 3D music or film productions. This contribution presents a novel approach of a virtual audiovisual environment for 3D audio production based on a real listening room with different loudspeaker arrangements. By wearing a Head Mounted Display, the producer can move sound sources in the listening room by hand gestures to create an immersive audio experience. For a validation of future listening experiments with the use of the implemented virtual environment, a semi-automatic measurement setup is presented to guarantee a controllable listening environment in terms of reverberation time, background noise, delay compensation and room response equalization.
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