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AES E-Library

Creative Approach to Audio in Corporate Brand Experiences

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Corporate clients have become focused on turning their digital platforms into human experiences. As designers, we must create unique solutions that speak to the corporation's brand identity. For the Lobby at Salesforce New York, the Salesforce “Trailblazer” brand is brought to life through a sonic landscape. A spatial audio system and custom composition is paired with immersive lighting and LED displays to create a multimedia entry into Salesforce. This 3D sound system installation: * Reinforces the Salesforce brand and is inspired by their events; * Employs multiple loudspeakers, network audio transport, and integrated control; * Makes use of audio samples arranged in a composition which utilizes an object-based spatialization engine; *Integrates seamlessly with architectural features and building systems.

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