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Crafting Cinematic High End VR Audio for Etihad Airways

MediaMonks were approached by Etihad Airways via their ad agency, The Barbarian Group, to create a Virtual Reality experience taking place aboard their Airbus A380, the worlds largest and most luxurious non-private airplane. Challenges included capturing audio including dialogue aboard the real plane, crafting an experience that encourages repeated viewing, and combining a sense of truthful realism with a sense of dream-like luxury without relying on a musical score, all in a head tracked spatialized mix. Artistic conventions around non-diegetic sound and their psychological impact in VR also required consideration.

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