Bang & Olufsen initiated a project to investigate the efficiency and the reliability of different rapid sensory profiling methodologies and auralization systems by conducting parallel listening tests. Each combination of sensory profiling method and rendering system will be studied in a specific listening test. The results will be compared to a baseline experiment in which a conventional descriptive analysis method (QDA) is used together with a dynamic binaural rendering. As a first step, this paper explains the motivation of this project and describes the audio stimuli used in each experiment. This paper also presents the results of the baseline experiment with which future experimental results will be compared with.
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