Steve Strassberg, VP Sales TC Group Americas
Steve Strassberg will inform us about loudness-based guidelines being adopted around the world and how this affects audio from production through transmission. The USA has passed the CALM act and in Canada CRTC regulation began Sept. 1, 2012. Transparent and predictable normalization of interstitials has become even more essential to production companies as well as broadcasters. Steve will discuss new tools available that make loudness compliance easier to monitor and log as well as minimize processing for correction.
Recent additions to the ITU-R BS.1770 standard enable improved levelling of commercials and promos without sacrificing the wider loudness range of creative content such as film, episodic television, and music.
In his presentation, Mr. Strassberg will describe how to route production, transmission and logging within a revised set of rules that may be used to meet tight delivery specifications while offering strategies for efficient cross-platform work-flow encompassing linear audio, AC3,and mobile platforms. Assorted material will be played to demonstrate first hand the challenges of creating audio for the various mediums including broadcast.
Steve Strassberg is a 37-year veteran of the broadcast industry who began his career with positions at CBS Radio, followed by CBS Television. He then began his sales and sales management career working for distinguished companies such as Adams-Smith, New England Digital and Sonic Solutions. In 1990, Strassberg formed Strassberg Associates in New York, a direct-to-end-user sales company, which continues as a respected supplier in the New York market.
Whether you work in TV or radio, music recording or post production, CD mastering or game sound - Don't miss this opportunity to learn from an industry expert!
