Marketing Considerations for Consumer Acceptance of Stereo Audio for Television and Video
New product and businesses tend to follow traditional patterns of market development. During the early phases, a great deal of uncertainty exists which can result in the development cycle being perterbated in time. Market research and behavior of system operators, advertisers, distributors and users guides the development and timely refinements of the second and third generation products. Interpretation of user wants and conveniences provide feedback to the product planners and design engineers. This iterative process takes place in a dynamic, competitive marketplace which yields to the pressure of the buyers and users.
Click to purchase paper as a non-member or login as an AES member. If your company or school subscribes to the E-Library then switch to the institutional version. If you are not an AES member and would like to subscribe to the E-Library then Join the AES!
This paper costs $33 for non-members and is temporarily free for AES members.