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Marketing Considerations for Consumer Acceptance of Stereo Audio for Television and Video

New product and businesses tend to follow traditional patterns of market development. During the early phases, a great deal of uncertainty exists which can result in the development cycle being perterbated in time. Market research and behavior of system operators, advertisers, distributors and users guides the development and timely refinements of the second and third generation products. Interpretation of user wants and conveniences provide feedback to the product planners and design engineers. This iterative process takes place in a dynamic, competitive marketplace which yields to the pressure of the buyers and users.

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