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The Consumer's Viewpoint on High Fidelity

The various attitudes of the manufacturers which are exemplified in their advertising and in their relationships with customers are in need of some change and clarification. This is indicated by certain unsatisfactory customer-manufacturer relationships, which affect many people who would like to buy high-fidelity equipment, but at times find discouragement in their efforts to do so. Based upon Consumers' Research's experience and wide correspondence in the field of high fidelity, it is felt that certain changes in design details and trade practices will help bring the manufacturer, distributor, and consumer to a better mutual understanding. There is a critical discussion of a few typical products and trade practices. Constructive suggestions are presented which should be regarded as generally helpful to the industry in its relationships with ultimate consumers.

Author: Berk, Donald M.
Affiliation: Consumers Research, Inc., Washington, NJ
JAES Volume 5 Issue 4 pp. 190-194; October 1957 Import into BibTeX

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