Corporate clients have become focused on turning their digital platforms into human experiences. As designers, we must create unique solutions that speak to the corporation's brand identity. For the Lobby at Salesforce New York, the Salesforce “Trailblazer” brand is brought to life through a sonic landscape. A spatial audio system and custom composition is paired with immersive lighting and LED displays to create a multimedia entry into Salesforce. This 3D sound system installation: * Reinforces the Salesforce brand and is inspired by their events; * Employs multiple loudspeakers, network audio transport, and integrated control; * Makes use of audio samples arranged in a composition which utilizes an object-based spatialization engine; *Integrates seamlessly with architectural features and building systems.
https://www.aes.org/e-lib/browse.cfm?elib=19739
Click to purchase paper as a non-member or login as an AES member. If your company or school subscribes to the E-Library then switch to the institutional version. If you are not an AES member and would like to subscribe to the E-Library then Join the AES!
This paper costs $33 for non-members and is free for AES members and E-Library subscribers.
Learn more about the AES E-Library
The Engineering Briefs at this Convention were selected on the basis of a submitted synopsis, ensuring that they are of interest to AES members, and are not overly commercial. These briefs have been reproduced from the authors' advance manuscripts, without editing, corrections, or consideration by the Review Board. The AES takes no responsibility for their contents. Paper copies are not available, but any member can freely access these briefs. Members are encouraged to provide comments that enhance their usefulness.
Start a discussion about this paper!
