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Consumer Attitudes Toward Digital Audio Quality

This paper builds upon an engineering brief submitted to the 130th AES Convention (Harris 2011). Where the May 2011 brief outlined initial findings from focus groups that were conducted, considering questions about preferred audio quality from the point of view of attitudes and consumer behavior, this brief focuses on an outline for future research, discussing important questions for consideration, and proposed methodology.

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The Engineering Briefs at this Convention were selected on the basis of a submitted synopsis, ensuring that they are of interest to AES members, and are not overly commercial. These briefs have been reproduced from the authors' advance manuscripts, without editing, corrections, or consideration by the Review Board. The AES takes no responsibility for their contents. Paper copies are not available, but any member can freely access these briefs. Members are encouraged to provide comments that enhance their usefulness.

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