British commercial broadcasters are increasing their ability to determine the quality of distribution of audio-over-IP, by acquiring and installing next generation national Gigabit networks. This paper explores how broadcasters can use the advances in broadband technology to transparently integrate supplemental on-demand IPTV services with traditional broadcasting transport, which has led to broadcasters being confident in achieving scalable carrier-class Quality of Service for delivery of high definition media direct to the customer`s set top box.
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