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Preferred Listening Levels in the Automotive Environment

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In recent years the automobile passenger compartment has become increasingly important as a location in which entertainment, primarily audio entertainment, is consumed. Listener preference for dialog levels in the domestic environment is fairly well understood, and it follows conversational speech levels. It has been known for some time that preferred listening levels for music are higher than those for dialog, and it has also been observed that because of the high ambient noise levels in the automobile passenger compartment that higher listening levels are used in order to bring the reproduction levels above the noise level. What is the range of noise levels within the automobile passenger compartment and how does that affect listener preference for sound reproduction levels?

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