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Practical Goals

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Our first goal should be for live sound to become a significant market force. Live sound makes different demands on equipment from those of recording or postproduction. For many years it seemed that most equipment manufacturers aimed their products solely at the music recording industry, although live sound was always a much bigger market. This was probably because they understood what the recording industry wanted, because the members of that industry generally wanted the same things. Live sound has always been rather fragmented. We do not all do exactly the same things and so our equipment priorities are not identical. As an industry we have always been better at airing differences than finding common ground.

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