Throughout the 60-year history of the Audo Engineering Society we have been experiencing continuous change; and the notion of change is so woven into the fabric of our thinking that we do not pay special attention to it. We can go further by saying that the word `change` itself no longer has any real semantic meaning. While the ubiquitous nature of change results in a numbing of our cognitive thinking, the ability to survive and thrive in the midst of change depends on our capacity to adapt. Moreover, not all changes are the same, and the appropriate response depends on the properties of these changes. It is our intent with this article to identify a class of change that started 10 years ago and is accelerating at a very rapid rate. To understand the new aspects of this change, we need a new language.
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