AES San Francisco 2010
Social Media For Musicians and Engineers - Part 1

Friday, November 5, 1:15 pm — 2:15 pm (Room 130)

Social Media For Musicians and Engineers - Part 1

Bobby Owsinski

For the first time in history, an artist or band can directly communicate, market and sell directly to their fans without the need of a record label. This presentation describes the basic elements needed for a successful online social presence, as well as the latest strategies for music and video releases, online promotion and sales, and interaction with fans and clients.

Topics covered include:
The meaning of Music 3.0
Why a website is the center of your social media universe
The elements of a successful site
The new release schedule
Your mailing list - old tech, new importance
The social media world is larger than you think

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