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AES Amsterdam 2008
Workshop W11

Sunday, May 18, 11:30 — 13:30
W11 - CREATING A MUSIC DOWNLOAD WEBSITE

Chair:
Vicki Melchior, Consultant - San Anselmo, CA, USA
Panelists:
Brian Armour, CC Technology - Glasgow, Scotland, UK
Philip Hobbs, Linn Audio - Glasgow, Scotland, UK
Bosse Ternstrom, Swedish Radio - Stockholm, Sweden

Abstract:
For labels, bands, and artists facing the decline of physical media, the potential now exists to release new and prior catalogs directly through digital downloads. Downloads can readily be targeted to specialized markets as well as to the broader online community, and at the same time may offer selective digital formats—for example, high resolution or lossless standard resolution, multichannel, surround algorithms such as ambisonics, surround with designated height channels, etc. In this workshop a number of individuals with recent web development experience will describe the challenges and methodology of creating a music download website. The discussion should provide insight for those getting started in this area and will include: what is involved with setting up for web delivery from a producer’s viewpoint, overview of server hardware and network requirements, programming and software development, website issues and licensing, business models and expected volume, choosing download formats, reaching target audiences, and economies of scale including when it’s better to join a much larger website.


Last Updated: 20080612, tendeloo