Last Updated: 20050928, mei
Changing Channels: Option Overload for Pro Audio Retail Customers
Presenters:
John Anning, Director of Business Development, AIMM
Athan Billias, Director of Marketing, Technology Products, Yamaha
Jon Haber, President, Alto Music
John Larabee, Director of Sales, Tascam
Mark Posgay, National Sales Manager, Monster Cable
John Stiernberg, Stiernberg Consulting
Abstract:
Industry megatrends are causing upheaval in how all audio products are marketed and sold. The combination of software-based systems, inexpensive Pacific Rim gear, and Internet-based direct marketing has had a big impact on pro audio manufacturers, dealers, and their customers. This discussion looks to the future of pro audio marketing and sales, especially distribution channels. The panel members represent a cross-section of industry experts, each with a unique point of view. Join us as we explore how you will buy or rent gear in the future.
Seminar Room 1E04
This session is sponsored by A.I.M.M. (The Alliance of Independent Music Merchants).
