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Last Updated: 20050928, mei
Saturday, October 8, 12:30 pm — 1:30 pm
Changing Channels: Option Overload for Pro Audio Retail Customers
Presenters: John Anning, Director of Business Development, AIMM Athan Billias, Director of Marketing, Technology Products, Yamaha Jon Haber, President, Alto Music John Larabee, Director of Sales, Tascam Mark Posgay, National Sales Manager, Monster Cable John Stiernberg, Stiernberg Consulting
Abstract: Industry megatrends are causing upheaval in how all audio products are marketed and sold. The combination of software-based systems, inexpensive Pacific Rim gear, and Internet-based direct marketing has had a big impact on pro audio manufacturers, dealers, and their customers. This discussion looks to the future of pro audio marketing and sales, especially distribution channels. The panel members represent a cross-section of industry experts, each with a unique point of view. Join us as we explore how you will buy or rent gear in the future.
Seminar Room 1E04
This session is sponsored by A.I.M.M. (The Alliance of Independent Music Merchants).
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