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A Proposed Audio Visual Product Evaluation Measure

The Multimedia Section at the Centre for Instructional Technology at the National University of Singapore, has developed an audio visual assessment index (AVAI) to serve as a tool for clients to measure their evaluation of audio and video products. AVAI is based on a listing of indicators and variables that make up the fundamental elements in the capture and processing of AV products (video production): Image, Color, Light, Audio, Form, Aesthetics and Delivery. AVAI is currently being used by professionals for internal evaluation. A series of simulator-based AVAI courses are also underway, the purpose of which is to enable lay persons to understand the indicators and variables through simulated explanations. The thesis is, that in order to keep product value high the information gap between the producers and the lay clients must be narrowed. The sub-set of this thesis is that this narrowing can be achieved through even a singular simulator training session. What is presented in this paper is the conceptual framework and some preliminary tests. The tests are not substantial as studies are slow. AVAI is not a core area of the work of the Multimedia Section handling this study. Nevertheless, it is important to have some response from AES on this preliminary presentation.

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