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New Media for Music: An Adaptive Response to Technology
[feature article] “Audio engineers, don’t live in the past. Take advantage of the demand for content stimulated by new media!” This was the message of a fascinating workshop at the AES 113th Convention, held last October in Los Angeles. This panel of experts was chaired by Dave Davis of QCA Mastering; Davis is also a lecturer at the University of Cincinnati. The panel provided evidence of their own experience in trying to make money out of professional audio in the face of changing markets: Bob Ludwig, of Gateway Mastering and DVD, has undertaken pioneering work in mastering for DVD, SACD, and advanced media; Bill McQuay has been associated for many years with Radio Expeditions, a collaboration between National Public Radio and the National Geographic Society; Bobby Owsinski of Surround Associates has worked on numerous surround productions for DVD; and Mike Sokol, JMS Productions & Fits and Starts Productions, has a diversified business including surround sound effects for radio drama and surround sound for Power- Point presentations.
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