AES New York 2015
Tutorial T15

Friday, October 30, 4:15 pm — 5:45 pm (Room 1A22)

T15 - Brand Yourself: Marketing, Community, and Finding Your Niche as an Audio Engineer

Margaret Luthar, Sonovo Mastering - Stavanger, Norway
Erik Braund, Braund Sound
Adam Gonsalves, Telegraph Mastering - Portland, OR, USA
Jesse Lewis, Jesse's Bakery
Jon Lurie, The Wild Honey Pie - Brooklyn, NY, USA
Piper Payne, Coast Mastering - San Francisco Bay Area, CA

"Brand yourself" is a panel discussion on marketing and PR for engineers who are trying to further establish a regional presence, or a niche market within a larger geographical framework. You already have a market, and solid goals for your career. But how can you lock down a market for yourself? What troubles do you encounter in selling yourself to clients? How do you talk about rates? What is your role in helping establish a strong audio community in your region? The panel discussion will address these issues and more, as we navigate the often complicated world of being a "brand."

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