AES San Francisco 2008
Broadcast Session B9
Saturday, October 4, 2:30 pm — 4:30 pmB9 - Listener Fatigue and Longevity
Chair:
David Wilson, CEA
Panelists:
Sam Berkow, SIA Acoustics
Marvin Caesar, Aphex
James Johnston, Neural Audio Corp.
Ted Ruscitti, On-Air Research
Abstract:
This panel will discuss listener fatigue and its impact on listener retention. While listener fatigue is an issue of interest to broadcasters, it is also an issue of interest to telecommunications service providers, consumer electronics manufacturers, music producers, and others. Fatigued listeners to a broadcast program may tune out, while fatigued listeners to a cell phone conversation may switch to another carrier, and fatigued listeners to a portable media player may purchase another company’s product. The experts on this panel will discuss their research and experiences with listener fatigue and its impact on listener retention.