We love analog and we love digital. We also recognise that there are things you can’t do in the analog domain and understand that focus is key. You will not find us creating analog imitations. There are other companies that do this very well. We want to solely focus on tools that use the strength of digital to shape and improve sound.
We are geeks but also end-users. We don’t want to build complicated tools, where it takes a user 10 minutes to get a decent sound. Our goal is that once you open our tools, that within 10 seconds, you understand what it does and you get a great sound within the next 10 seconds.
We have a clear dedication to build something that’s easy to use and intuitive.
We pride ourselves to focus on only using the highest quality filters and algorithms we can come up with, knowing the current boundaries of modern-day CPUs. We might spend weeks getting filters to sound just the way we want. We also strongly believe that our paying customers should not be our beta testers so we’ve set up a very strong testing and debugging framework to make sure our plugins leave here in the best possible condition.