AES Student Blog

AES 136 Berlin | Student Recording Competition Sponsors: Sweetwater

Sweetwater has generously decided to sponsor the 136th convention's Student Recording & Design Competitions! Be sure to keep them in mind when you make your next audio purchase, because they are a great friend of the AES.

 The Sweetwater Difference

At Sweetwater, we have one single goal in mind: to make you a satisfied customer. That single focus, driven from every aspect of the company's operation, is the key to our ongoing success. If you're a satisfied customer, you'll come back to us when you have additional gear needs in the future, and you'll tell your friends about us. Then if we can make them satisfied customers, the cycle continues.

  • Simple, But Not Easy

    It seems so simple: just make your customers happy! In fact it takes a lot of hard work to make it happen - but not everyone is willing to make that effort. That very simple concept is the reason Sweetwater was founded in the first place. Back in 1979, Chuck Surack had a 4-track recording studio in the back of his VW bus. He'd record bands in local clubs, then take the tapes back to his home to mix and master them. Like every musician and studio owner, Chuck was always looking for new and better gear.

    That's where the problem reared its ugly head...there wasn't a music/pro audio dealer around that provided the kind of service, support, selection, and pricing that would make Chuck a satisfied customer. At the same time, Chuck had begun creating sounds for the ground-breaking Kurzweil K250 keyboard, and selling those sounds to many of the biggest names in the industry. Those sound-design clients were also seeking a retailer they could trust. Chuck saw a niche, and Sweetwater's retail division was born.


Posted: Tuesday, April 22, 2014

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