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AES Section Meeting Reports

Mexico - July 27, 2010

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Summary

On July 27th we hold our monthly conference, this time with the participation of our good friends from Equis Cosa, Mike Moreno and Nacho Rettally, who put together a very interesting presentation of how a commercial music jingle is made, starting with the first meeting with the advertisement agency, how they interact with he production team and how they present different demos and finally, how the jingle is mixed and sent to the advertising agency.
To accomplish this conference, they decided to bring the complete production team with them: Bruno Barrera | Mario López | Mike Moreno | Nacho Rettally | Víctor Machado, along with computers, guitars, bass, synthesizers, etc. They showed us how they compose an idea for a car commercial break, starting from zero and finally the versions each one of them presented.
All in all a very dynamic presentation and interesting for the content and for the big secrets they shared with us.

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AES - Audio Engineering Society