Meeting Topic: Transformation of comunicacion in the music industry
Moderator Name: Joseph García
Speaker Name: Jorge Luis Bohorquez- BORKIS Entertainment
Meeting Location: Universidad de las Artes Library, Guayaquil - Ecuador
Mr. Bohorquez established the presence of massive media like radio and tv with a lesser importance than today, where the role of social media has become dominant, creating a more direct link and means of direct communication with the public. Spotify has been a strong ally , since it is easy to obtain statistics, for example how many people listen to your music, which allows to perform an economic analysis with statistics of consumption that allows to take better decisions before investing.
One of the questions from the public was about how we could improve the local industry. He views a collaboration between musician and producer as a solution, determining the segregation of musicians and producers in Ecuador the main source of lack of advancement in the promotion of artists.