The importance of Musical Production in Latin America Poster
Daniel Orejuela started describing the different roles involved during the process of making a discographic production, from the manager to the musical producer. Continuously, the cession of rights to digital platforms like CD Baby, Reverbnation, Tunecore, etc., were explained. Mr. Orejuela specified how this is not attractive to record labels to sign a new artist, although he mentioned how this platforms are the start ups for independent artists that are not currently signed by a major record label.
One of the main themes was the differences between independent artists and record label signed artists and how is the workflow in production for both examples and how the musical industry has evolved globally and in Latin America and how we need to evolve as producers and engineers to accommodate to this dramatical changes. At the beginning and the end of the conference, Mr. Orejuela played some of his featured productions, explaining the whole process and challenges encountered in them.
Daniel encouraged the assistants to empower their musical production skills and how to work collectively to improve the musical industry in the Latin American region pointing on how he worked and evolved with his projects in Europe. Also, it was valued how Daniel shared his extensive experience obtained through his record label and how every topic shared was open for discussion with the participants.
Daniel started his musical career at the early age of 5 studying violin in the Conservatorio Nacional de Música Antonio Neumane in Ecuador. His first steps in audio were as assistant and then mastering engineer in FEDISCOS S.A., the largest record label in Ecuador back then. At the age of 18th, he migrates to Germany and in 1999 starts his studies in audio and musical production in the Conservatory Real de La Haya, in the Netherlands. Simultaneously, he studied Jazz Composition and Arrangements in the Conservatory of Róterdam.
Mr. Orejuela received master classes from Jim Anderson, Mark Willsher, Richard King, Graemme Brown, David Sonnenshein y Florian Camerer. His recordings have been awarded by the AES and he was Chair and Vice Chair of the SDA (Student Delegate Assembly), participating in international events in San Francisco, Barcelona, New York, Sao Paulo, and Paris. Currently, he works as a freelance sound engineer for the WDR (Westdeutsche Rundfunk) and directs his musical production company and record label "ALLÁ".
