Meeting Topic:The O2O(Online To Offline) Marketing of Audio Fingerprint and Acoustic Watermark Technology.
Moderator Name:Hiroshi Nakamura
Speaker Name:Hisaharu Suzuki / Evixar Japan, Inc.
Other business or activities at the meeting:The presentation introduced the technology to implement O2O(Online To Offline) marketing, which is gaining more momentum in attracting users or consumers to real stores/shops or to several types of commercial campaigns.
The lecturer Mr. Suzuki demonstrated some examples of O2O marketing based on Evixar's SDK (Software Development Kit) which covers audio/image/video information for contents recognition with smartphones. Especially audio finger printing and acoustic watermark
technologies were discussed.