AES Job Board

Audio-Technica U.S., Inc. - Market Development Specialist - Broadcast and Theater

Posted On: 2014-8-26
Location: Stow, OH, US

General Function:

Serves as the primary marketing and technical resource for Audio Technica in the broadcast and theater segments. Ensures the proper and successful penetration of AT products in the market place. Determines the application needs of end users and works to provide proper solutions. Develops and maintains strong relationships with key customers and segment influencers by utilizing strong technical and application knowledge and experience in industry practices and technology applications. Assists in the determination of segment strategies to meet or exceed the growth targets and strategic goals as established by the company. Works with the overall sales, product and marketing teams to achieve annual segment targets. Determines segment product needs. Defines performance and feature requirements and works with Product Managers and Marketing Staff to bring appropriate products to market within required timeframes. Works closely with the sales department to enhance our overall value and service to customers. Cultivates new accounts and develops a hand-off process that ties actions to the sales function.


Provides support through the process of selection, specification, application and post application of technical projects. Effectively communicates technology and product positioning to both business and technical users. Creates and executes a plan to systematically develop and maintain strong relationships with key and potential customers and segment influencers. Maintains a forward six month activities schedule to ensure full internal communication and coordination. Assists in the determination of sales and product strategies to develop the segments giving proper consideration to customer, product and technology trends. Helps develop annual segment budgets and forecasts. Provides marketing, engineering, production, and distribution input for the broadcast and theater segments, including the development of product definitions, marketing communications, forecasting, educational needs/opportunities and assistance with the evaluation of product performance. Serves on product development teams as requested. Participates in marketing efforts for new product launches, including input on launch and educational materials. Identifies the need for training programs and related materials and communicates with the marketing department. Acts as an industry spokesman in market segments through published articles, presentations, speaking engagements, trade show activities. Develops and conducts industry related training programs/seminars. Creates a formalized training schedule for presentations to dealers, end users and educational facilities related to the Broadcast segment. Position requires extensive travel.

Position Requirements:

Undergraduate degree or measurable equivalent experience. Strong product knowledge and experience in broadcast and theater audio including RF applications and spectrum requirements. Some knowledge of video desirable. Strong knowledge of distribution channels that link Audio-Technica with Broadcast and Theater end users. Experience with the following PC application types: word processing and spreadsheet. Available to travel both domestically and internationally. Ability to seek and identify market and selling needs, translating them into actionable items. Ability to develop effective interpersonal relationships and influence others. Requires self-driven attitude and ability to accept personal responsibility to problem-solve on the spot in delicate or high stress situations. Financial acumen and forecasting abilities. Ability to develop and conduct training programs appropriate and relevant for industry professionals.

Interested qualified candidates please submit your cover letter and resume to

Please mention AES00684 when applying for this position.

About Audio-Technica U.S., Inc.

1221 Commerce Dr.
Stow, OH 44224

Phone: +1 330 686 2600
Fax: +1 330 686 0719
Email: Send Email

Audio-Technica, celebrating “Fifty Years of Passionate Listening,” is a leading innovator in transducer technology. Renowned for the design and manufacturing of high-quality audio products, the company offers a complete range of wired and wireless microphones, headphones, mixers, and accessories for every broadcast, live-sound, recording, and installed-sound need.

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