AES New York 2018
Product Development Track Event PD05
Thursday, October 18, 9:00 am — 10:15 am (1E09)
Product Development: PD05 - Making Your Product Great through Adding Pre-Product Innovation DevelopmentPresenters:
Scott Leslie, PD Squared - Irvine, CA USA
Jacques Spillmann, JacQuest - Los Angeles, CA, USA; PD Squared
Most products today are developed in a define, design, validate, and verify process. Because of schedules, resource availability, and traditional thinking, true innovation cannot fit into most projects. In this session the presenter will introduce the subject of pre-product innovation. This method separates innovation development from product development allowing an innovation specialist, inside or outside the organization, to create and produce concepts and pre-designs that program the direction of the product before the definition of the final product is completed or even started in some cases. Further, a method for incorporating pre-product innovation into the overall development process will be presented.