AES Rome 2013
Loudness Track Event L5
Sunday, May 5, 14:15 — 16:15 (Sala Alighieri)
Loudness Day: L5 - Make LUFS Not WarChair:
Thomas Lund, TC Electronic A/S - Risskov, Denmark
Florian Camerer, ORF - Austrian TV - Vienna, Austria; EBU - European Broadcasting Union
George Massenburg, Schulich School of Music, McGill University - Montreal, Quebec, Canada
Newly produced pop/rock music rarely sounds good on fine loudspeakers, commercials on TV are annoyingly loud, and a visit to the cinema may be a deafening experience. This is audio's dark middle ages, from which there will be little content for future generations to enjoy.
However, 2013 could be the year where a renaissance again spreads from Italy. Transparent loudness normalization has arrived to radio, TV, and iPod; and the panel sets out to describe the far-reaching implications this will have on audio production at large. Hear about new quality-defining criteria, and save your next album for generations to come.