AES San Francisco 2012
Broadcast & Streaming Track Event T3

Friday, October 26, 4:00 pm — 6:00 pm (Room 132)


Tutorial: T3 - Social Media for Engineers and Producers

Bobby Owsinski, Bobby Owsinski Media Group - Los Angeles, CA, USA; 2b Media - Los Angeles, CA, USA

Facebook, Google+, Twitter, and YouTube are important elements for developing a fan base or client list, but without the proper strategy they can prove ineffective and take so much time that there's none left for creating. This presentation shows engineers, producers, audio professionals, and musicians the best techniques and strategy to utilize social media as a promotional tool without it taking 20 hours a day.

Topics covered include:
Your mailing list—old tech, new importance
Social Media management strategies
Optimizing your YouTube presence
The secrets of viral videos
The online video world is larger than you think
Search Engine Optimization basics
Using Facebook and Twitter for marketing
The secret behind successful tweets
Social media measurement techniques
What’s next?

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EXHIBITION HOURS October 27th 10am – 6pm October 28th 10am – 6pm October 29th 10am – 4pm
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TECHNICAL PROGRAM October 26th 9am – 7pm October 27th 9am – 7pm October 28th 9am – 7pm October 29th 9am – 5pm
AES - Audio Engineering Society