AES San Francisco 2010
Special Event Details


Wednesday, November 3, 9:00 am — 5:00 pm (Room 130)

Surround Live 8: Absolutely Surrounded

Preconvention Special Event: additional fee applies.

CHANGE OF VENUE: This event will now be held at the Moscone Center North, Room 130

8:30 am - 9:00 am – Registration, Coffee
9:30 am - 12:00 noon – Formal Presentations
12:15 pm - 1:00 pm – Lunch (provided for Ticketed Participants)
1:00 pm - 4:15 pm – Showcase Presentations
4:30 pm - 5:00 pm – Q&A and Wrap-Up


Keynote: Russ Berger, RBDG- Dallas, TX
The Winter Olympics: Michael Nunan, CTV Canada
Hockey Night in Canada: Michael Nunan, CTV Canada
Surround for Radio: Kyle Wesloh, American Public Media
Randall Smith, Post Haste Sound, Mixer for Rocky Horror Picture Show and other programming in 7.1 for Blu-ray


Technology Showcase Special Presentations:

• beyerdynamic— Headzone Demo 5.1 headphone monitoring system: Paul Froula, beyerdynamic / American Music & Sound
• Upmix-Downmix—The Current State of the Art
• Six Current Approaches—Audionamix, Dolby, DTS, Inc., ISOSTEM, PENTEO
• TC Electronics – System 6000 MKII

Open Format Q&A

This Event Is Sponsored Exclusively By DTS Inc. Technical Support provided by American Music & Sound, Allen & Heath, and TC Electronic.

The Event was Created by and is produced by Technology Visions Analysics, Frederick Ampel, President, exclusively for The Audio Engineering Society. All content Copyright Technology Visions Analytics, 2010.

The Event, its format, presentation, and structure are exclusive trademarks of Technology Visions Analytics

DTS Inc. will be sponsoring a special raffle for a Sony Ps3 during the event – All paid ticketholders are eligible. The Winner will have their prize shipped to them after the event.

All attendees will receive a free special DTS demo disc for attending.

Thursday, November 4, 1:00 pm — 2:30 pm (Room 134)

Opening Ceremonies
Keynote Speech

Awards Presentation
The awardees are:

• Stefan Feistel, Ambrose Thompson, and Wolfgang Ahnert for their paper, “Methods and Limitations of Line Source Simulation,” volume 57, number 6 (2009, June)

• Eddy B. Brixen
• Joel Vieira De Brito
• Josh Reiss
• Agnieszka Roginska
• John Strawn
• Alan Trevena
• Valerie Tyler

• Steven Green
• Francisco Miranda Kirchner

• Ron Streicher

Veteran engineer/producer and studio owner Bob Margouleff will present the Keynote Address at AES 129th Convention. Co-winner (with Malcolm Cecil) of the 1974 Best Engineered Album Non-Classical Grammy for Stevie Wonder's Innervisions, Margouleff has has worked with such major artists as: Devo, Marvin Gaye, Martha Reeves, The Isley Brothers, and of course, Stevie Wonder. He has co-owned Mi Casa Multimedia Studios in Hollywood with partner Brant Biles since the 1990s. The studio specializes in 5.1 soundtrack restoration for feature film DVD and Blu-ray release. Recent credits include: The Sound of Music, all the James Bond and Lord of the Rings films. The title of his address is, "What the Hell Happened?"

Margouleff plans to examine the influence of fast-paced technological developments on creativity—both for better and for worse—and the creative artist’s needs in a technological world. “Yes, we’ve had a digital revolution in music and film, shifting power away from a few big companies and toward greater access,” says Margouleff. “But we must not forget the importance of collaboration among talented artists, engineers and business people who built an entertainment industry that changed the world.”

Friday, November 5, 1:15 pm — 2:15 pm (Room 132)

Lunchtime Keynote: Dave Rat

Live sound is an exciting and rapidly changing industry. Dave Rat, Founder and President of Rat Sound, has seen it all over the last 30 years. He has a unique multi-dimensional perspective as a front-of-house engineer, product designer, industry writer and president of a major rental and touring company. He is known for questioning common industry practices with healthy doses of pragmatism and scientific curiosity. Dave will share his insights on frequently overlooked needs and challenges facing the live sound touring industry. Dave’s style is light-hearted and humorous but the issues he raises are always thought-provoking. If you have any involvement in the live sound industry, you will not want to miss this.

Friday, November 5, 1:15 pm — 2:15 pm (Room 130)

Social Media For Musicians and Engineers - Part 1

Bobby Owsinski

For the first time in history, an artist or band can directly communicate, market and sell directly to their fans without the need of a record label. This presentation describes the basic elements needed for a successful online social presence, as well as the latest strategies for music and video releases, online promotion and sales, and interaction with fans and clients.

Topics covered include:
The meaning of Music 3.0
Why a website is the center of your social media universe
The elements of a successful site
The new release schedule
Your mailing list - old tech, new importance
The social media world is larger than you think

Friday, November 5, 2:00 pm — 4:00 pm (Room 134)

Platinum Mastering

Bob Ludwig
Michael Fremer
Doug Sax

Mastering legend Bob Ludwig will moderate a panel that explores vinyl mastering and disc cutting. Besides Bob, the other panelists will be renowned engineer and disc-cutting expert Doug Sax and vinyl guru Michael Fremer, producer of the DVD 21st Century Vinyl: Michael Fremer's Practical Guide to Turntable Set-Up. Panelists will discuss how they approach vinyl mastering, disc cutting, and turntable setup. Ludwig will show archival videos of how lacquers are made as well as a clip of him cutting the vinyl master to the hit Genesis album "Invisible Touch."

Friday, November 5, 7:00 pm — 8:00 pm (Room 134)

Heyser Lecture
followed by
Technical Council

The Richard C. Heyser distinguished lecturer for the 129th AES Convention is Ben Burtt. The title of his address is “The Sound Behind The Image.”

Much has been documented about the technical history of motion picture sound. We know a lot about the story of microphones, loudspeakers, and optical, magnetic, or digital recording processes. Very little has been said about the aesthetic history: Why do sound people do what we do? What have been the creative achievements? The great ideas? How has sound been used to enhance the image and give vast dramatic power to the feature film?

“The Sound Behind The Image” will walk us through cinema history from the silent film to 1977 when Burtt designed sounds for Star Wars. He will talk more about the ART of film sound than the SCIENCE. He will pinpoint and show the moments in American film history that inspired and allowed him to learn his craft in sound design. Burtt believes a Language of Sound developed in the classic era that is still the basis for all our creative sound work today. Let us study, learn, speak, and enjoy that language together.

Saturday, November 6, 11:30 am — 1:00 pm (Room 134)

Platinum Artists

David Goggin
Bruce Botnick
Corey Cunningham
Ray Manzarek
Veronica Romeo
CJ Vanston

World-renowned recording artists, producers, and engineers share their insights into the recording craft. What do artists look for in producers, engineers, and studios? How has recording changed since multitracking burst on the scene? What were some of the magical moments they experience in the studio? The panel will consist of the following:

• Legendary Doors keyboardist Ray Manzarek and band’s producer, Bruce Botnick
• Spanish pop star Veronica Romeo and her producer, CJ Vanston
• Corey Cunningham of up-and-coming San Francisco-based rock band Magic Bullets and the band’s producer, KamranV
• Moderator David Goggin, noted recording industry author and photographer

Saturday, November 6, 1:15 pm — 2:15 pm (Room 120)

Lunchtime Keynote: Adam Levenson

Adam Levenson, Senior Director, Central Audio and Talent, Activision/Blizzard

The Trappings of Hollywood

Videogame publishers have been striving to emulate and outshine the entertainment value of blockbuster Hollywood films and primetime TV for decades. Audio presentation ranging from mix, to music, effects, voice, and related storytelling are essential aspects to reaching this elusive goal. What are the aesthetic, technical, and business similarities and differences between producing game audio and other mainstream entertainment media? How have games outdone or fallen short of the audio presentation value delivered in film and TV? Does celebrity talent in acting, scriptwriting, or composing drive sales, enhance, or detract from game play? During the next decade, how will the dramatic increase in entertainment choices and our changing economy influence consumer appetite for the trappings of Hollywood in games?

Saturday, November 6, 1:15 pm — 2:15 pm (Room 130)

Social Media For Musicians and Engineers - Part 2

Bobby Owsinski

MySpace, Facebook, YouTube and Twitter are important elements for developing a fanbase, but without the proper strategy they can prove ineffective and take so much time that there's no time left for creating. This presentation shows artists, bands, musicians and audio professionals the best techniques to utilize social media as a promotional tool without it taking 20 hours a day.

Topics covered include:
Social Media management strategies
Optimizing your YouTube presence
The secrets of viral videos
Search Engine Optimization basics
Using Facebook and Twitter for marketing
The secret behind successful tweets
Is MySpace dead?
What’s next?

Saturday, November 6, 2:30 pm — 4:00 pm (Room 134)

Grammy SoundTable
Sonic Imprints: Songs That Changed My Life

Sylvia Massy
Joe Barresi
Bob Clearmountain
DJ Khalil
Jimmy Douglass
Nathaniel Kunkel

Some songs are hits, some we just love, and some have changed our lives. Our panelists break down the DNA of their favorite tracks and explain what moved them, what grabbed them, and why these songs left a life long impression.

Saturday, November 6, 8:00 pm — 9:00 pm

Organ Recital

Cathedral of St. Mary of the Assumption
1111 Gough St.
San Francisco, CA

Organist Graham Blyth's concerts are a highlight of every AES convention at which he performs. This year's recital will be held at St. Mary's Cathedral, a modern structure with a panoramic view of San Francisco. The cathedral's Ruffatti organ was designed with the Baroque repertoire in mind, a fact Blyth will reflect with a strong Bach emphasis in the program. He will also play the Fantasia & Fugue on B.A.C.H by Liszt. The second half will feature works by well and not so well known composers who held the position of Organiste Titulaire at some of the famous churches in Paris.

Located just minutes from the Golden Gate Bridge, Downtown Financial District, Twin Peaks, and The Marina, St. Mary’s Cathedral is in the heart of the city at the top of Cathedral Hill. The Ruffatti Organ, built in 1971 by Fratelli Ruffatti of Padua, Italy, has been acclaimed as one of the finest in the world. It rises impressively from its soaring pedestal
platform into a magnificent art form in its own right. It consists of 4842 pipes on 89 ranks and 69 stops.

Sunday, November 7, 11:30 am — 1:00 pm (Room 134)

Platinum Producers & Engineers

Paul Verna
Niko Bolas
Joe Chiccarelli
Ross Hogarth

The recording industry and the technology that empowers it have undergone seismic shifts over the past decade. Despite these upheavals, the roles of the producer and engineer have remained vital to the recording process. How do today’s top studio professionals stay focused in a fragmented, rapidly changing landscape? What challenges and opportunities do the struggles of the broader recording industry present? How do producers and engineers promote quality to an audience that seems more interested in convenience? These are just some of the questions that panelists Joe Chiccarelli (Frank Zappa, My Morning Jacket, Counting Crows), Niko Bolas (Neil Young, Warren Zevon, Spinal Tap), and Ross Hogarth (Lyle Lovett, John Mellencamp, Jewel) will entertain.

Sunday, November 7, 1:15 pm — 2:15 pm (Room 133)

Lunchtime Keynote: Ian Moore

I’d Rather Have more dBs than Blue LEDs

Audio product designers are generally focused on making new equipment with better specifications, lower price tags, and with the latest trendy bells and whistles. That’s just fine, but please don’t forget that some folks depend on this gear for their livelihoods, and often what makes sense in the R&D labs doesn’t make sense in the back of an 18-wheeler on tour, or in the studio at 3 am. Ian Moore has been recording music, touring, and supporting his family with his music his entire adult life. He has a few things to say to the product developers who make his tools.

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