AES San Francisco 2010
Platinum Producers & Engineers

Sunday, November 7, 11:30 am — 1:00 pm (Room 134)

Special Event: Platinum Producers & Engineers

Paul Verna
Niko Bolas
Joe Chiccarelli
Ross Hogarth

The recording industry and the technology that empowers it have undergone seismic shifts over the past decade. Despite these upheavals, the roles of the producer and engineer have remained vital to the recording process. How do today’s top studio professionals stay focused in a fragmented, rapidly changing landscape? What challenges and opportunities do the struggles of the broader recording industry present? How do producers and engineers promote quality to an audience that seems more interested in convenience? These are just some of the questions that panelists Joe Chiccarelli (Frank Zappa, My Morning Jacket, Counting Crows), Niko Bolas (Neil Young, Warren Zevon, Spinal Tap), and Ross Hogarth (Lyle Lovett, John Mellencamp, Jewel) will entertain.

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