AES San Francisco 2010
Broadcast and Media Streaming Session B8

Friday, November 5, 4:00 pm — 5:30 pm (Room 133)

B8 - Listener Fatigue and Retention

David Wilson
Sam Berkow, SIA
Marvin Caesar
Frank Foti, Omnia
JJ Johnston, DTS Inc.
Sean Olive, Harman
Bill Sacks, Optimod.FM
Thomas Sporer, Fraunhofer Institute for Digital Media Technology IDMT - Ilmenau, Germany

This panel will discuss listener fatigue and its impact on listener retention. While listener fatigue is an issue of interest to broadcasters, it is also an issue of interest to telecommunications service providers, consumer electronics manufacturers, music producers and others. Fatigued listeners to a broadcast program may tune out, while fatigued listeners to a cell phone conversation may switch to another carrier, and fatigued listeners to a portable media player may purchase another company's product. The experts on this panel will discuss their research and experiences with listener fatigue and its impact on listener retention.

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