AES New York 2009 Sunday, October 11, 11:00 am — 1:00 pm
Broadcast and Media Streaming Session B9
B9 - Listener Fatigue and Longevity
David Wilson, CEA
Sam Berkow, SIA Acoustics
Marvin Caesar, Aphex
Tim Carroll, Linear Acoustic
James D. (JJ) Johnston, DTS Inc.
Hannes Müsch, Dolby
This panel will discuss listener fatigue and its impact on listener retention. While listener fatigue is an issue of interest to broadcasters, it is also an issue of interest to telecommunications service providers, consumer electronics manufacturers, music producers and others. Fatigued listeners to a broadcast program may tune out, while fatigued listeners to a cell phone conversation may switch to another carrier, and fatigued listeners to a portable media player may purchase another company's product. The experts on this panel will discuss their research and experiences with listener fatigue and its impact on listener retention.