AES New York 2007 Saturday, October 6, 4:00 pm — 6:00 pm
Broadcast Session B9
B9 - LISTENER FATIGUE AND LISTENER RETENTION
David Wilson, CEA
Frank Foti, Omnia
Thomas Lund, TC Electronics
This panel will discuss listener fatigue and its impact on listener retention. While listener fatigue is an issue of interest to broadcasters, it is also an issue of interest to telecommunications service providers, consumer electronics manufacturers, music producers and others. Fatigued listeners to a broadcast program may tune out, while fatigued listeners to a cell phone conversation may switch to another carrier, and fatigued listeners to a portable media player may purchase another company’s product. The experts on this panel will discuss their research and experiences with listener fatigue and its impact on listener retention.
Last Updated: 20070823, mei