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Last Updated: 20060830, mei

Saturday, October 7, 4:30 pm — 6:30 pm

AFTERNOON WITH GEORGE MASSENBURG

Moderator:
Howard Massey, OTRW Consulting

Abstract:
Failures, Flops, Flim-Flams, and Humbugs

Successes? Nah. Who wants to hear about successes? Ever-controversial engineer, audio designer, and raconteur George Massenburg joins industry consultant and author Howard Massey for a free-flowing discussion about every spectacular failure he has ever witnessed or been a part of.

Topics will include:

• Why is the audio industry going down the tubes . . . and what can we do to save it?
• Is downloading REALLY the reason behind the demise of the record industry?
• Is the U.S. government to blame for shrinking recording budgets?
• Gordon Gekko got it wrong: Greed ISN’T good.
• Why digital sucked . . . and why it doesn’t suck any more.
• Quad died a death. Isn’t surround sound deserving of a
decent burial too?

George Massenburg has long been one of the most respected and influential voices in the audio industry. As a recording engineer/producer, he has won three Grammys (including a Technical Achievement Grammy) and has worked with an enviable roster of top artists, including Billy Joel, Kenny Loggins, Journey, Madeleine Peyroux, James Taylor, Randy Newman, Lyle Lovett, Aaron Neville, Little Feat, Michael Ruff, Toto, the Dixie Chicks, Mary Chapin Carpenter, and Linda Ronstadt. As a design engineer, he heads up GML (George Massenburg Labs), renowned for their precision automation systems and pristine analog and digital audio products. Massenburg was the inventor of the parametric equalizer and is actively involved in a large number of AES and NARAS initiatives regarding standardization and audio preservation issues. He is currently adjunct professor of recording arts and sciences at McGill University in Montreal and serves as a visiting lecturer at UCLA and USC in Los Angeles and MTSU in Murfreesboro, Tennessee.

Through his consulting company, OTRW, Howard Massey has done technical writing and market research for many major audio manufacturers, including JBL, Sony, Yamaha, Steinberg, Genelec, TC Electronic, Panasonic, Korg, Alesis, Samson, and Plangent Processes. He is also a well-known music journalist who has written for many industry publications. His books include Here, There, and Everywhere, a memoir co-authored with legendary Beatles engineer Geoff Emerick, and Behind The Glass, a collection of interviews with top audio engineers and record producers.

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