The Measurement of Personal Preferences by Repertory Grid Technique
A measuring method of personal preferences first developed in the fifties by George Kelly is presented as an alternative along with existing psychological methods presently in use in the area of Product Sound Quality. Some of the most fundamental differences between the methods of the Semantic Differential technique and the various behavioral measures on the one hand, and the Repertory Grid Technique on the other, are outlined and a form of the Repertory Grid is presented.
Click to purchase paper or login as an AES member. If your company or school subscribes to the E-Library then switch to the institutional version. If you are not an AES member and would like to subscribe to the E-Library then Join the AES!
This paper costs $33 for non-members, $5 for AES members and is free for E-Library subscribers.