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Developing and Implementing the Standard Media Exchange Framework (Finding Clip 7)

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If we are to benefit fully from the digital world, we need to be imaginative and disciplined about how we creat, identify, and describe our media assets. Following on from "Where's Clip 7? (Metadata?-The Missing Link)," this paper details how the BBC's Standard Media Exchange Framework (SMEF-) was developed and how its successful implementation could revolutionize the media industry.

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