The preferred sound quality of three loudspeakers was rated by listeners within four domestic-sized rooms. Evaluations of binaural recordings/reproductions of the same loudspeaker/room combinations were also made. Both live and binaural measurements showed the room had statistically insignificant effects on listener loudspeaker preferences. In a second binaural experiment each loudspeaker was compared among the rooms. In contrast, the room was the main significant effect on listener preferences, while the loudspeaker was not significant. These contrasts in loudspeaker and room effects indicate that subjective measurements of sound quality are relative measurements strongly biased by the context in which the measured objects are compared.
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