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Marketing - Strategic Considerations

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The European Community is not a new concept, and yet, even in the last decade of the twentieth century, it is still desired as a concept and resisted in practice. Certain key dates in the nineties strike fear into the hearts of EC citizens. Inevitably, 1992 is the spectre that haunts the business community. In fact, 1992 only consolidates several matters that are already established in law, or will be by that date. A switch will not be thrown in 1992 which will bring about the end of the world as we know it. Many of us may not realize it, but we may not be legal now.

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