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Difficulties of Assessing Consumers' Response to New Technomena

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Technology is the knowledge about techniques and their artifacts while objects and services devised may better be called technomena. Acceptance of technomena depends on the appreciation and valuation of the relative merits and disadvantages and the resistances to new technomena are beginning to be well understood by their purveyors. This paper takes a look at three ways of trying to foretell the fate of a technomenon.

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