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Influence of Visual Stimuli on the Sound Quality Evaluation of Loudspeaker Systems

Product sound quality evaluation aims to identify relevant attributes and assess their influence on the overall auditory impression. Extending this sound specific rationale, the present study evaluates overall impression in relation to hearing and vision, specifically for loudspeakers. In order to quantify the bias that the image of a loudspeaker has on the sound quality evaluation of a naive listening panel, loudspeaker sounds of varied degradation are coupled with positively or negatively biasing visual input of actual loudspeakers, and in a separate experiment by pictures of the same loudspeakers.

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