When the Seattle and Tacoma offices of Cole & Weber were combined into a new building near the Seattle-Tacoma International Airport, the firm's radio and television director saw the opportunity to get a long needed audio-visual presentation facility. Basically, this facility would permit the review or presentation to clients of radio and television commercials at several stages of development and in their final form. The audio/visual facility would be combined with the major conference room for the new building and was to be essentially 'ready to go' requiring a minimum of set up time. While the system had to be versatile enough to accommodate several presentation formats, it would necessarily have to be quite simple in operation. Although primarily a playback system, certain production and dubbing facilities would be required. The acoustical environment was to be satisfactory for playback, recording and conference use. As a result of numerous conferences with Mr. Larry Field, radio and television director for Cole & Weber, a system concept evolved.
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