Program loudness is still one of the topics of discussion between broadcasters. This paper is not one more attempt to give explanation on the causes. Instead it’s a practical guide how the problem for the viewer has been solved at VRT, Belgium’s National Broadcaster. Program makers are to be convinced of the importance of sound to get their message to the viewer. The technical management have to realize the necessity of processing units all over the production chain. Settings have to be carefully integrated throughout every department. How the settings are achieved and convincing the management is one of the many topics described in this practical paper.
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